Samples of email copy.
I wrote, designed, and scheduled emails for Jack, Jill, and Cover Health, using Figma and Klaviyo. I also came up with ideas for sales and campaigns. Through data-driven copy and A/B testing, I raised open and click rates and increased sales.
Using the marketing system Klaviyo, I used A/B testing to determine optimal send times and used Booleon logic to create marketing segments for targeted marketing.
I wrote copy that ranged from Jack’s usual cheeky brand voice to more serious topics that often came up given each company’s medical services.
Many sales revolved around a lighter tone of voice, giving me room to come up with humourous campaigns to engage customers.