Samples of copy written for websites.
I wrote web copy and assisted in web design for Jack, Jill and Cover Health. This included organizational work such as creating a brand library for Cover Health in Figma, and updating Jill’s.
Jack’s copy required the ability to summarize important medical info in a way that was fun to read.
Jill Health specialized in womens’ health products, and had a different tone of voice.
Jill also required the ability to easily summarize medical info, but struck a more personal and empathetic tone in their messaging.