LJ. Matthews
An academic project where we chose a non-profit to do a PSA campaign for. I designed a campaign for LGBTQ+ workplace advocacy group 'Out & Equal'

Out and Equal campaign

Advertising, Layout, Photo Manipulation, Pre-Press

PSA campaign for Out & Equal.

An academic project where we chose a non-profit to do a PSA campaign for. I designed a campaign for LGBTQ+ workplace advocacy group 'Out & Equal'

An academic project where we chose a non-profit to do a PSA campaign for. I designed a campaign for LGBTQ+ workplace advocacy group 'Out & Equal'

I designed a campaign for workplace advocacy group Out & Equal from the concept up.

I used photo manipulation in Photoshop, clean layout and typography in InDesign, and a concept that poses both a question and a puzzle to viewers in order to create a compelling campaign that engages its audience.

I used photo manipulation in Photoshop, clean layout and typography in InDesign, and a concept that poses both a question and a puzzle to viewers in order to create a compelling campaign that engages its audience.

By making the headline a question, the campaign grabs viewers and then presents a visual puzzle for them to solve (using colours I placed into the photography). This engages, intrigues, and promotes thought about the issue of the campaign itself.

By making the headline a question, the campaign grabs viewers and then presents a visual puzzle for them to solve (using colours I placed into the photography). This engages, intrigues, and promotes thought about the issue of the campaign itself.

The target audience of the campaign are wealthy employers, and I designed the campaign to fit the clean business branding of the magazines or socials that this target audience would frequent.

The target audience of the campaign are wealthy employers, and I designed the campaign to fit the clean business branding of the magazines or socials that this target audience would frequent.

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