Personal branding.
I designed branding for my own business with a brand palette, typography, responsive logo, icon, patterns, motion graphics, and more.
I created several variations of the LJ logo, including a motion graphic with Adobe AfterEffects, to be easily used for a variety of functions and across a variety of media.
I created my logo in Adobe Illustrator, my brand book in Adobe InDesign, and formatted it for both print and interactive PDF.
Using my initials ‘LJ’ I created a monogram that, when devoid of context, becomes simply a pleasing shape to the eye. Type and image in one; decorative until one realizes the connection.
‘Communicate, ideate, create’ is my creative process. The start of any good project stems from good communication; creation comes later.